[19 April 2022]


Celebrated across the world on April 22nd each year, the Earth Day movement brings together individuals and businesses alike to work in partnership for the planet to build a green and prosperous future for all.

#InvestInOurPlanet – This year’s Earth Day theme is perfectly in keeping with Aura Innovation Centre’s mission, which is all about helping businesses to succeed – through innovation and collaboration, but also to reduce carbon emissions and to strive for a cleaner Humber and a greener planet.

Coming off the back of COP26 in Glasgow, where the UK Government has pledged to reach Net Zero by 2050, this message has never been more important. Actions speak louder than words in the fight against climate change,

“This is the moment to change it all… the business climate, the political climate, and how we take action on climate.” – Earth Day 2022

So, what can your business do to #InvestInOurPlanet? 

Actions speak louder than words in the fight against climate change, so in keeping with this year’s Earth Day theme, here are 5 simple ways the Aura Innovation Centre can help your business become greener, reducing costs and emissions to help you #InvestInOurPlanet. 

#Invest in low-carbon event space

#Invest in low-carbon event space 

From orchestrating the UK’s only Festival of Green Innovation, to launching Humber Women in the Workforce and hosting The Waterline summit, our event space is flexible, unique and sustainable – and best of all is available to hire for any occasion. 

The versatility of the space means it’s perfect for both large scale events and smaller conferences – with flexibility and impressive tech – our events team can make anything happen.  

Live demonstrations in InventX, VR and digital tech at your fingertips, a full PA system, and much more, we can bring your event ideas to life – all with a low-carbon twist.  

#Invest in new ideas

#Invest in new ideas  

Green growth helps businesses increase their profitability by reducing their environmental impact – and here at the AIC, we’re helping a range of businesses reduce their carbon emissions through research and innovation.  

Whether that’s developing product prototypes, testing new ideas, or simply identifying greener opportunities for growth, our expert team can help your business to accelerate low-carbon ideas. 

Our InventX research space is home to a range of specialist equipment to put your ideas to the test and help accelerate your innovation projects. With the capability to support your business in testing, developing and investigation, your business can have full access to the state-of-the-art facilities that our university researchers work with.  

#Invest in collaborative workspace

#Invest in collaborative workspace

Looking to work alongside like-minded innovators? Our unique working space is a co-working environment – but not as you’d expect. Built and designed for collaboration, we’re welcoming businesses who are looking for the next generation of office space.

With both long and short-term lets available, our sustainable workspace offers all the usual office amenities and more. Drive business growth with access to our incredible facilities, surround yourself with world-leading researchers and collaborate with businesses just like yours.  

Watch this space, our community is growing… 

#Invest time in business innovation

#Invest time in business innovation  

The AIC enables businesses of all sizes to connect with the research power at the University of Hull to develop carbon-reducing ideas across all sectors. Working together to accelerate and reduce the risks associated with innovation and maximise growth. 

Our team of Innovation Managers become an extension of your team and help businesses to unlock the potential of their ideas and achieve their ambition, developing a deep understanding of your business need, before connecting your business to the right expertise at the University of Hull. 

We’ve got leaders in their field and some of the brightest minds who can apply their intellectual rigour to any business environment. We can help you accelerate business ideas, with a breath of knowledge from specialist expertise in a broad range of areas to bring ideas to reality. 

#Invest in flood resilience

#Invest in flood resilience 

As the second most flood-prone region in the UK, it’s important that we mitigate the risks and challenges associated with climate change – and with rising water levels on our doorstep. Through our sister brand, the Flood Innovation Centre (FIC), we’re offering an incredible opportunity to future proof your business.  

The FlC is helping businesses get flood ready – conducting fully funded Flood Resilience Audits to create bespoke, innovative solutions to ensure that SMEs across the region are protected against flood risks. As a fully-funded offering, this service comes at no cost to eligible businesses.  


Earth Day is not just a day to the Aura team, it’s a movement. Every day we are working with SMEs and striving toward a greener future. Click here to see how we’ve helped businesses just like yours reduce their carbon footprint and future proof their business. 

What will you do to #InvestInOurPlanet?  

Get in touch with the Aura team and find out how we can help your business accelerate low-carbon projects, drive green innovation and deliver clean business growth. 

Why not drop in to our weekly Adapt & Thrive sessions kicking off this Earth Day at 10am? Get advice from our team of experts